Do you need to integrate Video/Projection Mapping into your next event? The answer is, maybe. We’ve been hearing about this technology for many years now. We’ve seen examples in places ranging from nightclubs and bars to automotive events with growing trends within the corporate world. Many times a client may find themselves at a disadvantage when approached by a production house with intent on selling them a mapping package and design. The buzz words and jargon alone can be intimidating.
Balance Lighting Systems has been offering projection mapping services for several years. I became interested in the process over a decade ago. At that time the procedure used to map a surface was exhausting and frankly, not near accurate enough for finely detailed content. As technology has advanced the process has become more available to anyone who wants to look into it. Several software companies have developed tools that are both affordable and competent. All platforms are supported (ie… Mac vs. PC). Finally, the learning curve is far less intense than in the past. What all of this means is that more creative talent has access to the tools needed to produce a quality result now, than at any time before. So before you run off and spend a ton of money on a video mapping project, take a moment and read this information. Originally posted on the Endless Events web page by Katie Christianson, there is some really tasty information that will help you A: educate yourself so that you can better decide and B: watch some really cool videos! When you’re done, head over to our Facebook Page and stroll through our video archives. You’ll find a lot of our work there as well as information on our process and how we deploy our designs, no matter what the event’s focus may be.
[– Original Post –]
p>Imagine trudging into a convention center with expectations full of white fluorescent light and long, drawn out presentations. As you walk through the doors, you are immediately surprised to hear sweet sounds of crickets and frogs. You feel a slight breeze and the warmth of the sunshine on your skin. As you look around, you are surprised to be surrounded by the invigorating feel of life-like flowers, shrubs and a colorful forest. This “convention” turns out to be nothing more than a serene escape in the wilderness.
Now, of course, the convention described above is not really in a forest. With the help of projection mapping, guests are able to walk through an ordinary convention center feeling as if they have warped into a completely new environment. Read below to learn all that you need to know about Projection Mapping at your next event.
With the help of projection mapping, guests are able to walk through an ordinary convention center feeling as if they have warped into a completely new environment.
What is it?
Projection Mapping, simply put, is using technology to project objects onto a surface. The projections can be as simple as indoor stage effects or as complex as images onto buildings and industrial landscapes. The purpose of projection mapping in events is to stay away from flat screen projecting. The idea is to gear technology towards more lighting onto varying surface types and creating common objects into interactive, 3D displays.
Many examples of Projection Mapping can be found on Endless Entertainment’s Video Mapping Pinterest Page.
Wants vs. Needs
So you’re hooked on projection mapping in events but you don’t know where to begin? Answer the following quick questions to better understand the best projection mapping for your event:
Do you have a budget? If so, what is it? – Stay true to your budget by being realistic with your goals, being creative with your resources, and maximizing the use of space. Though projection mapping seems expensive, it can be done in an affordable manner. Stay true to your budget by being realistic with your goals, being creative with your resources, and maximizing the use of space.
How large is your venue space? – The larger space, the more projectors you will need, and the more projection mapping will cost. To save money, try and focus on the greatest focal points and surfaces of your event. First, think about the places guests visit most: the entrance, bathrooms, buffet tables and speaker podiums. Second, think about what surface will have a non-reflective design so that the image displays accurately.
What will you be projecting? – The size and complexity of detail of the images that you will be projecting will have a direct correlation to the cost. To try to stay within budget, try and focus on smaller details that will catch the viewer’s attention. For example, guests might rather see smaller/interactive video projections at their tables rather than a giant wall mirage. See the impressive dining experience here.
How far along are you in planning your desired event? – If the planning process for your event has already begun, it is still possible to use projection mapping. To maximize cost, creativity and collaboration, however, try and plan your projection mapping at least 4-6 weeks before your event.
Once you have a better idea of your wants vs. needs, you will be able to better incorporate projection mapping into your next event.
Similar to most event technology, you CAN spend a lot, but the good news is, you don’t HAVE to. One of the main concerns and questions surrounding projection mapping in events is the cost. For example, it can cost on average a whopping $5,000 to create only 30 seconds of a projection mapping video. Similar to most event technology, you can spend a lot, but the good new is, you don’t have to. Below you will find a few tips on how to maintain your budget.
In-house Vs. Outsourced
Does someone on your team have the capabilities to use projection mapping technology? If so, it may be cost efficient to purchase the latest projection mapping video software and create in house. Keep in mind this may take a longer amount of time. Additionally, you will have to rent the projectors, server, and hard drive the day of the event.
In House Benefits:
Clear Scope of Project
Lower initial costs
If you do not have a specialized team member, it may cost more to train them than to simply hire an existing projection mapping company. Find a few companies and compare rates to find the best deal. Keep in mind you will have to plan for extra time to ensure your goals match their projections.
Video’s created within shorter amount of time
2D vs. 3D
Why go 3D if you don’t have to? 3D is incredibly more expensive than 2D and requires a lot more time and preparation when creating the video. Video projection mapping at events can be just as impressive if you decide to incorporate 2D images. As mentioned above, if you opt to use 2D images, try and incorporate them strategically onto surfaces and in locations that will benefit the effect.
Reduce Costs Elsewhere
If you decide to incorporate projection mapping, you will be replacing a lot of the physical props and décor that you previously had at your event with images. This could reduce the costs of storage, transportation, setup and ultimately, the cost of the props themselves. This could allow more space in the budget for the projection mapping replacements.
There is an abundance of inspiration available for projection mapping with events. You could start as small as butterflies dancing along the walls to a large wall-size gorilla chasing you through the forest. Additionally, projection mapping videos can be interactive. Think about games, mind puzzles, and real-life demos. The opportunities are as great as your imagination! See below for examples of projection mapping videos in events.
When planning your next event, consider if projection mapping is right for you by understanding what it is, your wants vs. needs and your budget. When executed correctly, projection mapping videos will undoubtedly leave your guests in a state of awe and amazement.
Posted By: iamBalance Date: 2nd November 2017 Comments: Comments Off on What is Video Mapping? How can you use it? Categories: 3D Video Mapping Tags: