You wouldn’t hire a veterinarian to do surgery would you?
There’s a trend forming in the special events industry. One which is both frustrating and sometimes frightening. This trend develops when the traditional professional DJ company, the one you hire to play music at your wedding or birthday party, suddenly begins offering production level packages. This would be fine if that DJ company had spent the years becoming educated on the proper and safe ways of performing the tasks of a production company. More often than not however, this is not the case. I’ve seen pictures of events, which the dj company is claiming great pride it, where equipment is being flown improperly, cable maintenance is an afterthought at best, video screens are at the incorrect resolutions and audio is positioned improperly and haphazardly.
The real rub to all of this is simple. These guys and gals see money being made in a market they convince themselves they are prepared to enter. See, we’ve all done our homework. We’ve learned the in’s and out’s of how event production is done. So, from the observers point of view, it looks very easy. When in reality, that couldn’t be further from the truth. Understanding things like weight distribution, load dynamics, proper rigging, proper attachment rigging, pro audio dispersion calculations, proper stage lighting technique and color correction… The list goes on forever. We know how to do those things because we LOVE doing those things. We are eager to absorb as much information as possible in order to do what we do better with each event. The DJ company, they just want the added revenue stream. They don’t care about everything I’ve talked about here. They don’t love doing this. It’s just another thing that can add volume to their show list.
Of course they’ll charge less money. That’s what folks like that do. It’s a game of quantity to them. The more they book the more they make. Again, that’s not how the production industry operates. On this side, it’s about safe, high quality events. I’ve yet to meet a production company owner who wouldn’t rather walk away from a contract, no matter the payout, if they are being required to do something that they know shouldn’t be done.
I say all of that to say this…
Don’t settle for the guy with the lowest quote. You owe it to yourself and your patrons to provide the best experience and leave them begging for the next one. This blog isn’t a plea for the reader to use Balance Lighting Systems. This blog is a plea for the reader to use ANY of the several expert production companies in town. The piece of mind and assurances on safety will be priceless. If there’s anything I can do to answer any questions for you, I’d love to sit down for a consultation regarding your event. You can email me at [email protected] or, call my personal number at 501-658-9941. You can text me there too. No sales pitch… Just answers. I love what I do. To a fault sometimes. But above that, I take great pride in my understanding of how to safely deploy the gear we use. I’ve invested the time and energy as have the other production companies in this market. Don’t get taken for a dangerous ride by signing your event over to a wedding DJ.
Here’s a hint:
If you want to gauge the overall quality and professional standards of a special events outfit, take a look at their website. Is it clean and polished? Is it easy to navigate? Are there search engine tactics being used that are questionable? Does the site display properly on your mobile device? Is it current? If not, it’s a reflection of the work those guys will do for you.
Hope this helps save someone a bad day.
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.”
~ Benjamin Franklin